S1 is a global helmet brand rooted in California’s rich Skateboarding, Longboarding, BMX, and Roller Derby Culture. S1’s unrelenting approach to the elevation of safety, style, and quality in its product has earned the brand a renowned position in the helmet market. Today, S1 designs and markets an extensive line of protective helmets through Skate, Longboard, BMX, and Roller Derby specialty retailers in America, Canada, South America, Europe, Japan, Australia, and New Zealand. S1 Helmet Co. is independently owned and operated.

The S1 Lifer Helmet is fast becoming known as the best fitting and most protective helmet for Skateboarding, BMX and Roller Derby. Impact testing shows the S1 Lifer Helmet is 5x more protective than regular soft foam skate helmets.

Volume Bikes was started by Brian Castillo after he rode for S&M Bikes and Primo. During his early riding career, he worked at Primo in their R&D/Marketing dept. and helped re-brand their image/ products. Chances are that if you rode in that era, you rode a part or parts designed by him. Brian has always been an excellent rider who had a lot of input on the design and development of the BMX parts he was riding. Hence, Volume Bikes was born. Volume is a small rider owned company that produces high quality frames, forks, bars and bikes for the hardcore BMXer. Brian even has a little BMX racing roots in him and it comes through in the strength and lightness of his designs.

Soon after the success of Volume Bikes, Brian launched Demolition Parts, to make… well you guessed it, BMX parts! Demolition makes cranks, wheels, grips, stems, pedals… pretty much everything you need for your bike. Just like Volume, it’s all very high quality and designed to perform.

What more can we say about T1?

Legends all around: Joe Rich, Ruben Alcantara, Bob Scerbo, Elf Walters, and more.

Demolition started with a very simple game-plan of making high end BMX parts from riders for riders.... and to have fun while doing it.  
Thanks to all you guys for making our dream a reality.

Hoffman Bikes and Mat Hoffman are blasting into 30 years!

Go Anywhere, Do Anything! Hoffman Bikes 30 years Strong!